Christine Esposito, Managing Editor09.19.23
As wellness becomes more integral to beauty, retailers like Sephora re tapping into the zeitgeist and expanding their assortment beyond pretty palettes and fancy flacons. Today, in fact, HigherDose joins the fray at this leading beauty retailer that is part of luxury leader LVMH.
Thirteen of New York-based HigherDose’s products can now be found online at Sephora.com. Next month, UK shoppers will have access to the brand’s products that range from its infrared sauna blanket and red light face masks to ingestible gummies to topicals sprays and serums.
During covid, HigherDose’s sales soared as the brand pivoted from being a location-based spa company to DTC products. Over the past year, growth efforts have compounded with worldwide retail and wholesale distribution. Officials told Happi that HigherDose has grown 40% YOY from Q3 2022- Q3 2023.
Now, Sephora offers a new avenue to continue on that trajectory.
Sephora will stock three of the brand’s devices that have gained popularity with consumers that seek high-level treatments they can use in their own spaces. The Sauna Blanket elevates the body’s thermal energy, enhances deep relaxation, promotes glowing skin and Improves circulation; the PEMF Go-Mat is said to boost mood, reduce stress and relive chronic pain through infrared light; and the Red Light Face Mask designed to rejuvenate skin and activate one’s natural glow.
More recently, HigherDose added a Red Light Neck Enhancer, which treats the neck and decolletage with red and near-infrared (NIR) light—the wavelengths known to regenerate skin cells, stimulate collagen, diminish fine lines, reduce redness, boost mood, and activate glowing skin.
Brand officials told Happi that they expect all to resonate with Sephora shoppers.
Kaps and Berlingeri are also confident that consumers will lean into HigherDose’s topicals and ingestible products, too—as they fit “well with Sephora’s premium positioning and focus on inside-out beauty.”
HigherDose’s Serotonin Soak is formulated with magnesium zechstein flakes, French green clay, apple cider vinegar and essential oils to help relax the mind, boost mood and recalibrate one’s system. The brand’s Chill Chew supplement also taps into the power of magnesium. This guumie combines magnesium citrate with an adaptogenic mushroom blend and ashwagandha to help ease stress and anxiety.
“Sephora is the leading global retailer for beauty care products and is expanding their wellness technology offerings, with HigherDOSE being at the forefront of this category growth,” said Kaps. “We believe their core consumer is very interested in wellness technology products as she is now more focused on self care and learning how to take the spa experience home.”
In addition to Sephora, HigherDose products are available in-store and online at Neiman Marcus, Revolve, and HigherDose.com.
Thirteen of New York-based HigherDose’s products can now be found online at Sephora.com. Next month, UK shoppers will have access to the brand’s products that range from its infrared sauna blanket and red light face masks to ingestible gummies to topicals sprays and serums.
HigherDose’s Growth
HigherDose is the brainchild of female “biohackers” and entrepreneurs Katie Kaps and Lauren Berlingeri. They co-founded the brand in 2016 as one of the first infrared sauna destinations in New York City. The company has since developed a cadre of at-home products that utilize promote recovery, detoxification and relaxation—not to mention better looking skin—through tech and speciality ingredients.During covid, HigherDose’s sales soared as the brand pivoted from being a location-based spa company to DTC products. Over the past year, growth efforts have compounded with worldwide retail and wholesale distribution. Officials told Happi that HigherDose has grown 40% YOY from Q3 2022- Q3 2023.
Now, Sephora offers a new avenue to continue on that trajectory.
Sephora will stock three of the brand’s devices that have gained popularity with consumers that seek high-level treatments they can use in their own spaces. The Sauna Blanket elevates the body’s thermal energy, enhances deep relaxation, promotes glowing skin and Improves circulation; the PEMF Go-Mat is said to boost mood, reduce stress and relive chronic pain through infrared light; and the Red Light Face Mask designed to rejuvenate skin and activate one’s natural glow.
More recently, HigherDose added a Red Light Neck Enhancer, which treats the neck and decolletage with red and near-infrared (NIR) light—the wavelengths known to regenerate skin cells, stimulate collagen, diminish fine lines, reduce redness, boost mood, and activate glowing skin.
Brand officials told Happi that they expect all to resonate with Sephora shoppers.
Kaps and Berlingeri are also confident that consumers will lean into HigherDose’s topicals and ingestible products, too—as they fit “well with Sephora’s premium positioning and focus on inside-out beauty.”
HigherDose’s Serotonin Soak is formulated with magnesium zechstein flakes, French green clay, apple cider vinegar and essential oils to help relax the mind, boost mood and recalibrate one’s system. The brand’s Chill Chew supplement also taps into the power of magnesium. This guumie combines magnesium citrate with an adaptogenic mushroom blend and ashwagandha to help ease stress and anxiety.
“Sephora is the leading global retailer for beauty care products and is expanding their wellness technology offerings, with HigherDOSE being at the forefront of this category growth,” said Kaps. “We believe their core consumer is very interested in wellness technology products as she is now more focused on self care and learning how to take the spa experience home.”
HigherDose at NYFW
HigherDose was also part of New York Fashion Week, serving as the official skincare partner for the Alice + Olivia NYFW SS’24 show. The brand serviced 30 models with well-needed moments of selfcare and relaxation. In addition, HIgherDose provided the runway models with an additional glow via its Glow Serum, a formulation designed o plump, hydrate and stimulate radiant skin and boost the benefits of the its HD Red Light Face Mask. This topical can also be used alone.In addition to Sephora, HigherDose products are available in-store and online at Neiman Marcus, Revolve, and HigherDose.com.