Sales: $425 million (estimated).
Key Personnel: John Paul DeJoria, co-founder and chairman; Angus Mitchell, co-owner and artistic director of education.
Major Products: Professional hair care products sold under such brands as Paul Mitchell, Tea Tree, Awapuhi and Mitch.
New Products: Paul Mitchell Ultimate Color Repair and Awapuhi Wild Ginger Mirrorsmooth; Marula Oil collection.
Comments: Still the largest, independent professional hair care product company, John Paul Mitchell Systems’ products are sold through distributors within North America to more than 100,000 hair salons. Internationally, John Paul Mitchell Systems works with distributors in 86 countries that supply thousands of hair salons.
From animal welfare to prostate cancer research, JPMS’ Culture of Giving supports many charity efforts around the world. But its not a handout; the company is committed to sustainable giving, like Grow Appalachia, which has helped Appalachian families produce more than 1.1 million pounds of organic food.
Then there’s the company’s Marula Pure Beauty Oil, which is obtained from a fully integrated supply chain from natural resource to finished product that provides economic opportunities to thousands of rural African women at Fair Trade wages. The program has expanded its network of Marula nut harvesters from 4,000 in 2014 to 7,500 as of May 2015.
The Marula Oil products range is part of ROK Stars PLC, co-founded by John Paul DeJoria and Jonathan Kendrick, with a mandate to “Build The Mega-Brands of Tomorrow, Today.”
“We take our Fair Trade mission very seriously,” said Kendrick. “Marula Pure Beauty Oil totally stands apart from its peers in this regard, as well as in the ultimate quality and purity of our finished product. As our business grows, so does the economic advantage that is shared in the communities who are working to harvest the Marula nuts, while being able to maintain their long-held traditions and way of life.”