Sales: $2.6 billion.
Key Personnel: Dr. Ilham Kadri, president, New Diversey.
Major Products: Cleaning and hygiene solutions and services, sold under the Diversey and Taski names, that are used in commercial, institutional and industrial facilities.
New Products: Sure plant-based, 100% biodegradable cleaning products, IntelliCare hand care solution, Pro Series small site cleaning solutions.
Comments: Diversey is on the move again. In March, Sealed Air agreed to sell the business to Bain Capital Private Equity for $3.2 billion. When Sealed Air acquired the business a few years ago, it was always viewed as trying to fit a square peg in a round hole. After all, Sealed Air makes bubble wrap and other packaging solutions, not I&I cleaners. Under Bain, New Diversey may flourish with the proper personnel in place.
“Diversey has a long track record of leadership in the hygiene and cleaning solutions market on a global basis,” said Ken Hanau, a managing director at Bain Capital Private Equity. “We are excited to partner with the talented team at Diversey to grow across key market verticals and geographies while investing in innovative hygiene solutions. Bain Capital’s integrated global platform and strong growth orientation are well aligned with the strategic vision for Diversey.”
The deal is expected to close later this year.
For now, New Diversey relocated to Charlotte, NC when parent company Sealed Air moved its headquarters earlier this year. The company expects to have new management in place as the sale nears completion.
Certainly it’s been a year of change for Diversey, but that’s nothing compared to what’s ahead for the professional cleaning sector in the years to come, according to Diversey president Iiham Kadri. In an article for the European Cleaning Journal, she noted that new smart products and systems can reduce water and chemical levels by 85%. As more companies, products and people connect to the Internet of Things, the Internet of Clean links machines, dispensers, sensors, beacons and other devices. Diversey Care’s Suma Revoflow relies on augmented reality technology to allow users to receive step-by-step guidance on how to use products and provides remote support. Suma Revoflow won the innovation award at ISSA/Interclean.
Taking the idea a step further, a study by Markets and Markets predicts that the cleaning robots market will be worth $2.5 billion by 2020. Floor cleaning units specifically are the largest and fastest growing category, predicted to be a $600 million industry by 2020.