Sales: $160 million (estimated).
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief of operations; Rick Weinstock, executive vice president, marketing; Joel Goldsmith, senior vice president, retail sales.
Major Products: Hydroxatone, Keranique, Miracle Skin Transformer and Christie Brinkley Authentic Skin Care.
New Products: Christie Brinkley Authentic Skincare Thermal Detox Warming Cleansing Mask, Keranique Tint & Texture Color Density Treatment, Replenishing Keratin Conditioner - Damage Control for Damaged Hair and Scalp Replenishing Shampoo - Damage Control for Damaged Hair.
Comments: Atlantic Coast Brands (ACB) creates iconic beauty brands by developing scientifically advanced and clinically tested products designed to deliver real results for its more than 10 million customers worldwide. Formerly known as Atlantic Coast Media Group, since 2005, ACB has been the pioneer in 360-degree marketing, revolutionizing how customers access beauty solutions.
According to sources at the company, the biggest news at ACB this year is that Keranique is now in select Sephora stores as well as all Beauty Brand locations. Having launched online last year at Sephora.com, Keranique has now started to roll out to Sephora stores in 20 physical locations as a result of the success seen with ecommerce. This is in addition to already being on shelves in Ulta, and online with Ulta, Nordstrom and HSN.
The Keranique product line is also broadening its reach into all 68 Beauty Brand stores and Lord & Taylor’s online store.
One of the challenges that the brand hopes to address is the social stigma over women’s hair loss. By bringing the issue into the open via advertising and education, the brand hopes to help women be able to discuss and address this ‘taboo’ subject. As part of this outreach, Keranique recently partnered with Franco Della Grazia, a lead stylist at Cutler NYC and on-air beauty expert, as a brand ambassador.
“While most brands trying to address women’s hair loss slant towards a more medicinal look and approach, we’ve created a solution that not only works clinically, but doesn’t neglect the beauty aspect of haircare,” said Andrew Surwilo, co-founder and CEO of ACB.