08.02.22
Japan
www.lion.com
Sales: $2.6 billion
Key Personnel: Itsuo Hama, chairman; Masazumi Kikukawa, president and executive officer; Kenjiro Kobayashi, senior executive officer; Yugo Kume, senior executive officer; Fumitomo Noritake, executive officer; Hitoshi Suzuki, executive officer
Major Products: Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners
New Products: Oral Care—Lightee toothpaste, Systema Haguki (the gums) Plus Premium Dental Rinse; Home Care—Look Plus Awa-Pita toilet cleaning spray
Comments: Consumer product sales rose less than 1%.
Oral care sales rose 4.5%, helped along by demand for Advantage toothpaste and the launch of Lightee toothpaste, a whitening toothpaste said to remove food particles and “micro-level imperfections” in the dental surface.
Beauty care sales plunged 21.5%, which was due to lower consumer demand for hand soaps, and antiperspirants and deodorants.
Fabric care sales rose 2.6% on the strength of Soflan fabric softeners. Detergent sales dipped less than 1%.
Living care products include dish and home care products. Sales rose 4.5% on the strength of Charmy Crysta dish detergent. Bathroom cleaner sales were positive, too.
This year, Lion launched Vision2030. The first stage calls for the rollout of high-value-added and environmentally-friendly products. Lion is also focused on expanding personal care sales in China.
For Q1, 2022, corporate sales rose 5.5%. In its domestic operations, Lion focused on expanding sales for high-value-added products such as toothpastes, toothbrushes, household cleaners and antipyretic analgesics. In its overseas operations, in addition to efforts to expand its business in the personal care field, which includes oral care and beauty care products, Lion focused on bolstering its competitiveness and profitability in the home care field, which includes laundry detergents.
In May, Lion formed a joint venture in Bangladesh with Kallol Limited. Kallol manufactures brands in fabric care, beauty care and other fields, as well as a distribution network and sales capabilities covering all of the country.
In June, Lion joined a pilot program run by member companies of the Japan Association of Chain Drug Stores and major household product manufacturers.
www.lion.com
Sales: $2.6 billion
Key Personnel: Itsuo Hama, chairman; Masazumi Kikukawa, president and executive officer; Kenjiro Kobayashi, senior executive officer; Yugo Kume, senior executive officer; Fumitomo Noritake, executive officer; Hitoshi Suzuki, executive officer
Major Products: Oral care, skin care, beauty products, toiletries, fabric care, home care and household cleaners
New Products: Oral Care—Lightee toothpaste, Systema Haguki (the gums) Plus Premium Dental Rinse; Home Care—Look Plus Awa-Pita toilet cleaning spray
Comments: Consumer product sales rose less than 1%.
Oral care sales rose 4.5%, helped along by demand for Advantage toothpaste and the launch of Lightee toothpaste, a whitening toothpaste said to remove food particles and “micro-level imperfections” in the dental surface.
Beauty care sales plunged 21.5%, which was due to lower consumer demand for hand soaps, and antiperspirants and deodorants.
Fabric care sales rose 2.6% on the strength of Soflan fabric softeners. Detergent sales dipped less than 1%.
Living care products include dish and home care products. Sales rose 4.5% on the strength of Charmy Crysta dish detergent. Bathroom cleaner sales were positive, too.
This year, Lion launched Vision2030. The first stage calls for the rollout of high-value-added and environmentally-friendly products. Lion is also focused on expanding personal care sales in China.
For Q1, 2022, corporate sales rose 5.5%. In its domestic operations, Lion focused on expanding sales for high-value-added products such as toothpastes, toothbrushes, household cleaners and antipyretic analgesics. In its overseas operations, in addition to efforts to expand its business in the personal care field, which includes oral care and beauty care products, Lion focused on bolstering its competitiveness and profitability in the home care field, which includes laundry detergents.
In May, Lion formed a joint venture in Bangladesh with Kallol Limited. Kallol manufactures brands in fabric care, beauty care and other fields, as well as a distribution network and sales capabilities covering all of the country.
In June, Lion joined a pilot program run by member companies of the Japan Association of Chain Drug Stores and major household product manufacturers.