“We are excited to bring Neon’s edgy take on beauty to her fans while introducing the Cargo customer to our latest inspiration,” said Brian Robinson, president of Cargo Cosmetics. “Neon has a very unique, fun and exciting approach to beauty that fits in with the vibe of Seattle, the destination of Cargo’s next collection. Her look and personality is so compelling that we were inspired to create an online exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.”
The Fall/Holiday 2017 collection will debut in more than 1,100 Kohl’s department stores in September 2017. Neon Hitch will appear in all elements of the brand’s comprehensive marketing campaign including print and digital advertising, in-store displays, public relations, event appearances and social media. The capsule collection will be sold exclusively on CargoCosmetics.com backed by a robust digital campaign, public relations efforts and special appearances by Neon Hitch.