Globally, the turn-off-the-faucet campaign can lead to a potential reduction of 50 billion gallons of water per year, said Colgate. Since water and wastewater treatment systems are energy intensive, every drop of water saved means less energy used. The projected global water savings comes with an additional benefit of approximately two million metric tons of greenhouse gas saved.
“Nearly five percent of US greenhouse gas emissions are associated with water and wastewater treatment,” said Colgate-Palmolive’s global director of sustainability Vance Merolla. “That’s 45 million tons of emissions a year, so conserving water can make a difference on many fronts.”
Colgate also has made significant strides reducing the amount of water and energy it uses to make and distribute products. Still, 90% of Colgate’s water and carbon footprint comes from consumer use of its products.
The Save Water campaign, which has reached nearly three billion people worldwide, brings attention to water scarcity and is designed to help conserve water. Elements of the campaign this year include the continued alliance with Michael Phelps; sponsorship of #RunningDry, an initiative created by water advocate and ultra-runner Mina Guli, who will attempt to run 100 marathons in 100 days across six continents, starting in November in New York; and a social media campaign (#EveryDropCounts).