11.01.18
e.l.f. Beauty launched Modern Metals, a collection designed in collaboration with five micro influencers from the company’s Beautyscape event that was held in New Orleans earlier this year.
e.l.f. hosted 20 up-and-coming influencers who formed four groups to participate in the competition. The winning team included Leslie Alvarado, Yuri Antillon, Kathlyn Celeste, Irash Javed and Mia Randria.
“Inspired by the metal textures and edgy street styles of New Orleans, the Modern Metals collection brings to life the winning team’s take on the Big Easy,” said Tarang Amin, chairman and CEO of e.l.f. Beauty. “The collection taps into the knowledge of talented influencers who have a pulse on consumer demand, and we’re thrilled to bring this Beautyscape collection to market, as we continue to make investments behind our brand and community.”
e.l.f. hosted 20 up-and-coming influencers who formed four groups to participate in the competition. The winning team included Leslie Alvarado, Yuri Antillon, Kathlyn Celeste, Irash Javed and Mia Randria.
“Inspired by the metal textures and edgy street styles of New Orleans, the Modern Metals collection brings to life the winning team’s take on the Big Easy,” said Tarang Amin, chairman and CEO of e.l.f. Beauty. “The collection taps into the knowledge of talented influencers who have a pulse on consumer demand, and we’re thrilled to bring this Beautyscape collection to market, as we continue to make investments behind our brand and community.”