Eurotrends


  • Europeans Don’t Sweat the AP/Deo Market

    The majority of Europeans regard the use of a deodorant or antiperspirant as a necessary part of their personal hygiene routine, leaving manufacturers little room to drive volume growth in this mature market. However, demographic factors, such as ge…
    Imogen Matthews, Consultant 07.10.13

  • Body Care Shows Modest Growth

    The European body care market has posted only modest value growth of 7% during the past five years, topping $4.8 billion in 2012, according to the latest Datamonitor research. A major reason is that most women do not consider body care as a “mu…
    Imogen Matthews 06.06.13

  • It Was a Tough Year For Fine Fragrance

    Fragrance company executives in Western Europe are most likely relieved to have 2012 behind them, after the market flat-lined at $12.8 billion, according to Euromonitor. Both premium and mass fragrance struggled to reach parity with 2011, which was a…
    Imogen Matthews, Consultant 05.03.13

  • Poor Weather, Economy Cloud European Sun Care

    Poor Weather, Economy Cloud European Sun Care

    Sales of sun care products in Europe are strongly linked to the weather, which has been dominated by gray skies and cool temperatures during the past few summers. Coupled with a bleak economic outlook resulting in fewer consumers taking holidays ab…
    Imogen Matthews 04.03.13

  • When It Comes to Grooming…It’s Time to Man Up!

    When It Comes to Grooming…It’s Time to Man Up!

    It has been a very mixed year for the male grooming market across the Big 5. As with most other cosmetics sectors in the past year, male grooming sales have been uneven. On the whole, the segment is growing, but that is not to say that male custome…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 03.13.13

  • Europe’s Big 5 Puts Its Best Face Forward

    Europe’s Big 5 Puts Its Best Face Forward

    Facial skin care is always a thriving market but there have been some ups and downs in the past year, despite the fact that product innovation remained high. Henkel’s new Diadermine Lift + Tono Perfecto C…
    Katie Middleweek, European Cosmetic Markets 02.12.13

  • Soaking Up Success In Euro Bath Market

    Soaking Up Success In Euro Bath Market

    It has been a successful year for the bathroom products category in the Big 5 (Germany, UK, France, Italy and Spain) with all countries reporting an increase in value sales. That’s quite an achievement, especially when one realizes how much t…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 01.24.13

  • Polished to Perfection

    Polished to Perfection

    There is no doubt that it has been a vintage year for the nail care market in Europe. The past two years in particular have seen nail care products taking off in a big way. Gone are the days of the simple French manicure or the infrequent, special-…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 01.22.13

  • Color Cosmetics Are Somewhat Pallid

    Following last year’s successful string of results, it has been a rather pallid year for the color cosmetics category in the Big 5 with all countries, apart from the UK, slipping in value terms. The UK was the only country that didn’t see…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 11.06.12

  • Splurge or Scrimp?

    Splurge or Scrimp?

    The spa market in the Big 5 reported mixed fortunes in the past 12 months. While it is always difficult in this sector to gauge figures due to many data companies not tracking spa in the same way as they would other personal care categories, product…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 09.28.12

  • Injectable Interest

    Injectable Interest

    The aesthetics market in the Big 5 has seen an interesting and fruitful year—certainly for those involved in making money in the sector. Consumer interest has continued apace and the number of treatments and procedures to facilitate this has gr…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 08.31.12

  • Are Tresses in Trouble? Sales Remain Static

    Are Tresses in Trouble? Sales Remain Static

    It has been a very mixed year for the hair care market in the Big 5 with the overall category (including shampoos, conditioners and styling products) posting a variety of gains and losses, but nothing very consistent and all a bit pallid. France and…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 020 7193 6862 08.01.12

  • EU AP/Deo Market Is Blooming

    EU AP/Deo Market Is Blooming

    The Big 5 deodorant market has been especially fresh and fragrant in the past year with every single country making gains, which is quite a rare feat in the market these days. There has been continued interest in green and botanical ingredients and t…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 06.29.12

  • A Smooth Ascent For Body Care

    The body care market in the Big 5 has posted fairly slow but steady growth in the past year with all countries, with the exception of France, increasing value sales. Gains have not been very dramatic but they have been gains nonetheless which proves…
    Katie Middleweek, European Cosmetic Markets 06.04.12

  • Fragrant Times In Europe

    It is fair to say that the Big 5 has experienced a fragrant year in the past 12 months with all countries reporting a rise in value sales, which is extremely encouraging indeed. Women’s fragrances have always been a popular channel, and one pro…
    Katie Middleweek, European Cosmetic Markets 04.30.12

  • Sun Care Sales Are Dim In Most of the Region

    These are dark days for Western Europe as all countries apart from Spain reported a decline in sun care sales. The drop may have been due to an unusually damp summer across Europe last year or it could just be that consumers are scaling back product…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 04.02.12

  • Most Sales Fall Flat In Mens Grooming

    It was somewhat of a lackluster year for the male grooming category with all countries in the Big 5 reporting a very mixed bag when it came to value sales. France and Spain reported only very slender gains while the UK and Italy lost sales. The only…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 03.01.12

  • Not A Pretty Picture in Facial Skin Care

    It hasn’t been a very good year for the facial skin care market in the Big 5, with all countries apart from Italy posting a decline in value sales. This comes as something of a shock to France, Germany, Spain and the UK, as facial skin care is…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 02.10.12

  • Europeans Play It Safe In Personal Cleansers

    Europeans Play It Safe In Personal Cleansers

    It has been a mixed year for the personal cleanser sector in Europe with some Big 5 countries recording gains and others posting losses. This can be seen as quite a “utilitarian and everyday” cosmetics and toiletries category and, as su…
    Katie Middleweek, Editor, European Cosmetic Markets 01.10.12

  • Oral Care Marketers Keep Smiling in Europe

    Oral Care Marketers Keep Smiling in Europe

    There have been some things to smile about during the past year in theBig 5 countries with most countries making gains in value terms. France, Germany and Spain all put in polished performances, but the UK and Italy posted losses, albeit tiny ones.…
    Katie Middleweek, Editor, European Cosmetic Markets 12.01.11