Eurotrends


  • Fragrant Times In Europe

    It is fair to say that the Big 5 has experienced a fragrant year in the past 12 months with all countries reporting a rise in value sales, which is extremely encouraging indeed. Women’s fragrances have always been a popular channel, and one pro…
    Katie Middleweek, European Cosmetic Markets 04.30.12

  • Sun Care Sales Are Dim In Most of the Region

    These are dark days for Western Europe as all countries apart from Spain reported a decline in sun care sales. The drop may have been due to an unusually damp summer across Europe last year or it could just be that consumers are scaling back product…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 04.02.12

  • Most Sales Fall Flat In Mens Grooming

    It was somewhat of a lackluster year for the male grooming category with all countries in the Big 5 reporting a very mixed bag when it came to value sales. France and Spain reported only very slender gains while the UK and Italy lost sales. The only…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 03.01.12

  • Not A Pretty Picture in Facial Skin Care

    It hasn’t been a very good year for the facial skin care market in the Big 5, with all countries apart from Italy posting a decline in value sales. This comes as something of a shock to France, Germany, Spain and the UK, as facial skin care is…
    Katie Middleweek, European Cosmetic Markets Tel: (44) 0207 193 7447, Fax: (44) 20 7549 8622 02.10.12

  • Europeans Play It Safe In Personal Cleansers

    Europeans Play It Safe In Personal Cleansers

    It has been a mixed year for the personal cleanser sector in Europe with some Big 5 countries recording gains and others posting losses. This can be seen as quite a “utilitarian and everyday” cosmetics and toiletries category and, as su…
    Katie Middleweek, Editor, European Cosmetic Markets 01.10.12

  • Oral Care Marketers Keep Smiling in Europe

    Oral Care Marketers Keep Smiling in Europe

    There have been some things to smile about during the past year in theBig 5 countries with most countries making gains in value terms. France, Germany and Spain all put in polished performances, but the UK and Italy posted losses, albeit tiny ones.…
    Katie Middleweek, Editor, European Cosmetic Markets 12.01.11

  • Europeans Paint the Town Red As Color Cosmetic Sales Rise

    Europeans Paint the Town Red As Color Cosmetic Sales Rise

    It has been a bright past year for the color cosmetics market in the Big 5 as all countries, apart from Spain, made gains in value terms. In the case of France and Germany, the increases were particularly impressive, demonstrati…
    Katie Middleweek, Editor, European Cosmetic Markets 11.10.11

  • Actives | Functional Ingredients | Skin Care

    Uncertainty and Innovation Underscore the Spa Market

    It was only a matter of time before European spa marketers felt the grinding effects of the recent recession. While last year’s sales results were largely positive, this year has proved to be much more of a mixed bag. France did see an incre…
    Katie Middleweek, Editor, European Cosmetic Markets 10.18.11

  • Throughout Europe, Aesthetics Are Accessible and Acceptable

    The subject of aesthetics is certainly one that is growing in prominence in the Big 5 countries with all five reporting increased interest from consumers. Often consumers can simply walk into clinics in order to get procedures such as fillers and B…
    Katie Middleweek, Editor, European Cosmetic Markets 08.29.11

  • Hair Care Market Lacks Luster in Europe

    It has not been a good year for the hair care category in the Big 5 countries of France, Germany, Italy, Spain and the UK. With the exception of the UK, which posted positive sales, all other countries experienced a loss in value terms. This is dis…
    Katie Middleweek, Editor,European CosmeticMarkets 08.11.11

  • European AP/Deo Market Manages To Keep Its Cool

    European AP/Deo Market Manages To Keep Its Cool

    Things are looking up when it comes to underarm protection. The deodorant market in the Big 5 has seen much good news in the past year with all countries reporting gains in value terms. Germany showed the highest growth, followed by France. However,…
    Katie Middleweek, Editor, European Cosmetic Markets 07.07.11

  • European Body Care Market Is Plumped Prosperous

    The body care market in the Big 5 has, for the most part, improved in the past year with all countries apart from France making value gains. After a couple of years in the doldrums, the UK made the biggest gains, with sales rising 4.3% in 2010. Ger…
    Katie Middleweek, Editor, European Cosmetic Markets 06.16.11

  • Big Gains in Fragrance For Women in Europe

    The women’s fragrance market in the Big 5 had a very successful 2010 with France, Germany, Italy and the UK making gains in value terms. At press time, results from Spain were unavailable. This unequivocal success story is welcome news indeed…
    Katie Middleweek, Editor, European Cosmetic Markets 05.03.11

  • Sun Care Shines Brightly Over Much of Europe

    Sun Care Shines Brightly Over Much of Europe

    The sun care market in the Big 5 has warmed up during the past year as each country recorded gains in value terms. But while Germany posted the most growth at 5.3%, the UK just about broke even with a scant gain of just 0.1%. Still, a gain is a gain…
    Katie Middleweek, Editor, European Cosmetic Markets 04.05.11

  • Groom for Improvement In the Mens Market

    Results have been mixed in the European male grooming category in the past year with some countries posting gains and others losses. This was a marked difference to 2009 when all countries in the Big 5 reported gains in value terms. Many have point…
    Katie Middleweek, Editor, European Cosmetic Markets 03.11.11

  • Saving Face in Europe With New Skin Care

    Saving Face in Europe With New Skin Care

    New skin care SKUs are making waves in stores. The facial skin care market in the Big 5 has had a fairly static year with no real notable gains or losses for the most part. France, Germany and Italy all recorded declines, w…
    Katie Middleweek, Editor, European Cosmetic Markets 02.17.11

  • Its Gains All Around In European Color

    Its Gains All Around In European Color

    Sales of eye and nail color are pacing growth in much of Europe. All of the color cosmetics markets in the Big 5 made rosy progress during the past year with each of them posting a gain in value terms. The most impressive in…
    Katie Middleweek, Editor, European Cosmetic Markets 11.04.10

  • A Beauty Boost in the Spa Category

    A Beauty Boost in the Spa Category

    Spa therapies and spa products continue to perform well across the Big 5 countries and there is definitely a keen interest from consumers in this sector. This is proven by the fact that more day spas are popping up all the time and spa brands now hav…
    Katie Middleweek, Editor, European Cosmetic Markets 10.01.10

  • Hair Styling Marketers Are in a Real Fix

    Hair Styling Marketers Are in a Real Fix

    To spray or not to spray? Hair styling product sales took a hit in much of Western Europe. The hair styling category in the Big 5 in Europe has fallen resolutely flat in the past year—with the sole exception of the UK,…
    Katie Middleweek, Editor, European Cosmetic Markets 09.07.10

  • A Lackluster Performance In European Hair Care

    There was little to get excited about in the Big 5 countries when it came to hair care in the past year. Most countries reported declines, although Italy and the UK did each post nominal growth. This pullback follows a fairly lackluster performance t…
    Katie Middleweek, Editor, European Cosmetic Markets 08.03.10