• Star Products Still Build Companies

    Star Products Still Build Companies

    Suzanne & Bob Grayson, Grayson Associates July 7, 2011
    || Most historians will tell you that it takes at least 50 years before you can get a true perspective on events. Sometimes it takes even longer; note the recent flurry of books on the Founding Fathers. What can practitioners in the beauty industry lear…

  • The Return of Fashion Is a Boost for Beauty

    Suzanne & Bob Grayson , Grayson Associates May 3, 2011
    || Thanks to CoverGirl and Maybelline, the leading mass beauty brands, fashion is returning to stimulate the cosmetic business, and like the end of a dreary winter, the sun is shining again. Back in the 1960s and early 1970s, fashion drove traffic, an…

  • How Permission-To-Buy Promotes the Product Sale

    How Permission-To-Buy Promotes the Product Sale

    Suzanne & Bob Grayson , Grayson Associates March 11, 2011
    || If you Google “advertising effectiveness” you’ll discover hundreds of thousands of entries. As digital marketing turns the advertising world upside-down and inside-out, marketers are scrambling to find the holy grail of more effecti…

  • THE DECADE THAT CHANGED THE WAY WE DO BUSINESS

    THE DECADE THAT CHANGED THE WAY WE DO BUSINESS

    January 7, 2011
    || Each of us lives several hundred years in a decade.” - Marshall McLuhan WELCOME to the start of a new decade. But before we jump in, let’s review the tremendous upheaval that has taken place in several common job functions during the pas…

  • Permission-to-Believe Is the Tool of Conviction

    Permission-to-Believe Is the Tool of Conviction

    Suzanne & Bob Grayson , Grayson Associates November 4, 2010
    || Perricone MD Cold Plasma Maybelline Age Rewind Origins Brighter By Nature SPF 35 L’Oreal go 360o Clean Advertising, regardless of t…

  • Hard to Pick on P&G

    Hard to Pick on P&G

    Suzanne & Bob Grayson, Grayson Associates September 7, 2010
    || Almost impossible – since you know that every product, ad, package, et al., has been focused, qualified and quantified with the latest high-tech research (psychological, demographical, behavioral) plus…

  • We’re Just Asking…‘Why Should It Succeed?’

    We’re Just Asking…‘Why Should It Succeed?’

    Suzanne & Bob Grayson, Grayson Associates July 8, 2010
    || Or, said another way, “what are the positive reasons for success?” We’re just asking because it is never safe to bet against P&G. And in this case, it’s about Frederic Fekkai —with its luxury/prestige/celebrity/prof…

  • Who’s It For…and What’s in It for Them?

    Who’s It For…and What’s in It for Them?

    Suzanne and Bob Grayson, Grayson Associates April 29, 2010
    || Have you asked yourself those two questions when, one, you are developing a new product, and two, writing or evaluating the ad or display headline? One last question, are you getting tired hearing about “target marketing?” We don’t…

  • Understand the Shifting Sands of the Channel Captain

    Understand the Shifting Sands of the Channel Captain

    Suzanne & Bob Grayson, Grayson Associates March 9, 2010
    || You have to go back 20 or more years to find the term “Channel Captain” even covered in a marketing textbook. We found this definition in the Dictionary of Marketing, a British publication circa 1995. “The firm acting in leadership…

  • Slogging Through Blogs

    Slogging Through Blogs

    Bob and Suzanne Grayson, The Grayson Report January 5, 2010
    || After listening to Nadine Jolie, one of the original beauty bloggers, at a recent Beauty Industry West luncheon, we started to reevaluate our initial value impressions of blogging.If you Google beauty blogs, and go though a few listings you’ll…

  • Natural Products Need Real Benefits to Grow

    Natural Products Need Real Benefits to Grow

    Suzanne and Bob Grayson, Grayson Associates November 9, 2009
    || While the organic “certification wars” will continue ad infinitum, it’s the communication—the advertising of “natural” products and their countless iterations—which will determine consumer perception, accepta…

  • Digital Is the Final Point in Brand Enhancement

    Digital Is the Final Point in Brand Enhancement

    Suzanne and Bob Grayson, Grayson Associates September 3, 2009
    || There are five points in a star and five points in brand enhancement. Two recent columns looked at brand in enhancement. In May, we looked at engagement (p. 46). In the July (p. 46), we wrote about the price/value relationship, passion and sensory ma…

  • Survival of the Fittest

    Survival of the Fittest

    Suzanne and Bob Grayson, Grayson Associates July 8, 2009
    || There is no magic wand to make the recession go away, but there may be a star to lead us. And, as you might have guessed, the star is your brand.Often we are asked by news journalists such “piercing” questions as, “aren’t all…

  • The Rule of Engagement: Connect with Consumers

    The Rule of Engagement: Connect with Consumers

    Suzanne and Bob Grayson, Grayson Associates May 1, 2009
    || Plain and simple, the practice of engaging a consumer with some factor of persuasion is what marketing is really all about. Ultimately, it is how we go about this that separates the good guys from the also-rans. The day of Sgt. Friday’s “…

  • CVS has Sephora Envy

    CVS has Sephora Envy

    Suzanne and Bob Grayson, Grayson Associates March 3, 2009
    || The conversation must have started with an innocuous, “Why not?” by somebody in upper management. “We have the locations, the customers/traffic, the capital—and we’re doing well with our stores’ indie brands. All w…

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