Breaking News

Symrise Continues Seamless

November 14, 2005

Symrise Inc., the result of the merger between Haarmann & Reimer and Dragoco in August 2002, is off to a smooth start. Like the company’s new logo, executives said the transition has been seamless.
“The Symrise dragon and hummingbird convey symbiosis, or the rising together of two businesses, brands and clients,” explained Tim Schaffner, president of fragrances. “Like the logo, the way the two companies have come together has flowed so easily. Most clients said they are not aware of a difference.”
Like many great branding stories, the Symrise name doesn’t have a previously associated meaning and can be pronounced in languages around the world. “It’s translatable, which is important for a global company,” said Mr. Schaffner.

blog comments powered by Disqus
  • Innovation On Display

    Melissa Meisel, Associate Editor||February 3, 2016
    P&G Beauty Digital Studio showcases new products for 2016

  • Crowning Glory

    Crowning Glory

    Christine Esposito , Associate Editor||February 3, 2016
    Celebrity stylists and experts from leading hair care brands talk about the ingredients and formats driving the styling sector.

  • Electric Slide

    Electric Slide

    Melissa Meisel, Associate Editor||February 3, 2016
    Skin care devices bring anti-aging to the next level