“The Symrise dragon and hummingbird convey symbiosis, or the rising together of two businesses, brands and clients,” explained Tim Schaffner, president of fragrances. “Like the logo, the way the two companies have come together has flowed so easily. Most clients said they are not aware of a difference.”
Like many great branding stories, the Symrise name doesn’t have a previously associated meaning and can be pronounced in languages around the world. “It’s translatable, which is important for a global company,” said Mr. Schaffner.