Better Homes and Gardens magazine has become the consumer media partner for the new U.S. version of the Best New Product Awards, a five-year-old Canadian award program created and managed by BrandSpark International. The Best New Product Awards, which cover three main categories (food, personal care and household care), are considered the People’s Choice Awards for consumer products, with more than 100,000 customers choosing the winners. Respondents vote on the appeal of the products and their intent to purchase them again.
Better Homes and Gardens will share the results with its readers and website visitors. Better Homes and Gardens is also creating a unique microsite that will allow consumers to provide feedback and input about the winning products.
The 2008 Best New Products from Canada included Gillette Venus Breeze, Crest Pro-Health toothpaste and Febreze Noticeables. The 2009 Best New U.S. Products will be announced in early 2009. More info: www.BestNewProductAwards.com