12.18.09
Sought-after colorist and co-owner of the Ted Gibson Salon, Jason Backe will serve as creative consultant to TouchBack, Streekers and ColorMark, acting as a voice of the temporary hair color brands and a liaison to both the media and consumers.
In his capacity as creative consultant, Backe will bring his salon expertise to the at-home color formulas, sharing tricks and techniques for achieving salon-quality results with the complete range of products. From the fun, lively shades of Streekers to the undetectable gray coverage of TouchBack and ColorMark, he will offer insight into maximizing the impact of the temporary colors, according to the company.
“I’m so excited to be the voice of products that empower women to be their own colorists between salon visits,” he said. “TouchBack, Streekers and ColorMark all give women the ability to experiment and play, which is what hair color is all about. When used correctly, these formulas can really add dimension and give hair new life.”
Backe has worked with high-profile clients such as Anne Hathaway, Renee Zelweger and Amerie as well as campaigns for Dolce & Gabbana, Calvin Klein, Chanel and Versace.
In his capacity as creative consultant, Backe will bring his salon expertise to the at-home color formulas, sharing tricks and techniques for achieving salon-quality results with the complete range of products. From the fun, lively shades of Streekers to the undetectable gray coverage of TouchBack and ColorMark, he will offer insight into maximizing the impact of the temporary colors, according to the company.
“I’m so excited to be the voice of products that empower women to be their own colorists between salon visits,” he said. “TouchBack, Streekers and ColorMark all give women the ability to experiment and play, which is what hair color is all about. When used correctly, these formulas can really add dimension and give hair new life.”
Backe has worked with high-profile clients such as Anne Hathaway, Renee Zelweger and Amerie as well as campaigns for Dolce & Gabbana, Calvin Klein, Chanel and Versace.