12.30.09
While Kindle was the most gifted item in Amazon.com’s history, when it came to beauty, Sephora scored big this holiday season.
The online retailer’s hot holiday best sellers—items sold between Nov. 15-Dec. 19 (based on units ordered)—included Sephora’s Color Play Palette II and the brand’s Ultimate Blockbuster.
Another best seller the beauty category was Santa's Lump of Coal Christmas Soap, a glycerin-enriched soap offered by eBubbles.
On Amazon’s peak day—Dec. 14—customers ordered more than 9.5 million items worldwide, representing approximately 110 items per second.