03.24.10
Elizabeth Arden, Inc. has entered into an exclusive long-term global licensing agreement with Kate Spade New York for the manufacture, distribution and marketing of kate spade new york fragrances.
Financial terms of the agreement were not disclosed, however the firms said a debut fragrance is planned for the Fall.
"Kate spade new york is the ideal brand partner for Elizabeth Arden," said Art Spiro, executive vice president, global fragrance marketing, Elizabeth Arden. Citing the firm’s growth from a small handbag company to a “total lifestyle brand,” Spiro added, "We are proud to contribute to bringing the kate spade new york lifestyle to the next level."
"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, co-president and chief operating officer, kate spade new york. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life."
Financial terms of the agreement were not disclosed, however the firms said a debut fragrance is planned for the Fall.
"Kate spade new york is the ideal brand partner for Elizabeth Arden," said Art Spiro, executive vice president, global fragrance marketing, Elizabeth Arden. Citing the firm’s growth from a small handbag company to a “total lifestyle brand,” Spiro added, "We are proud to contribute to bringing the kate spade new york lifestyle to the next level."
"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, co-president and chief operating officer, kate spade new york. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life."