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Published April 30, 2010
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Febreze Adds No Spill Wood Diffuser



The Febreze Home Collection has been expanded with a No Spill Wood Diffuser. The No Spill Wood Diffuser is available in willow blossom, pomegranate mango, green tea citrus and honeysuckle orchid scents. The new product and the entire Febreze Home Collection is available only at Walmart from now through September 2010 and then at major retailers nationwide starting in September. Prices range from $14.99-$16.99.

More info: www.febreze.com

Colgate Launches ProClinical Oral Care Range



Colgate-Palmolive has launched Colgate ProClinical, a new line of“professionally inspired” daily toothpastes. The range features three variants: Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth and Daily Renewal for Enamel for fortifying enamel. Key ingredients include ProLuminex crystals, billed by Colgate as its highest level of high performance whitening silica; Prophy Silica micro-buffers, an ingredient similar to what dentists use; and ProMinerals complex, which is comprised of the highest level of fluoride available in a daily toothpaste without a prescription, according to the company. Colgate ProClinical toothpaste is currently available at mass retailers and grocery stores for $3.99 (mass) and $4.49 (food/drug).

Crabtree & Evelyn Rolls Out Heritage Soap Collection



Crabtree & Evelyn has launched the new Heritage Soap Collection, a range of embossed triple-milled soaps and jewel-toned glycerin soaps that celebrate the fine art of traditional soap-making.
 Inspired by Crabtree & Evelyn’s archives, these original formulas combine timeless fragrances with modern skin care expertise, and are free of parabens, lauryl sulfates, mineral oil, and propylene glycol, according to the company. The tripled milled soaps ($7) come in Crabapple & Mulberry, Oatmeal & Wheatgerm and Vetiver & Juniperberry, while the glycerin soap ($7) varieties include Chamomile, Lime and Blackcurrant.

Julep’s ‘Sex and the City’ Inspired Nail Lacquers



Inspired by characters in “Sex and the City,” Julep Nail Parlor has added four new shades: Carrie, Amanda, Charlotte and Samantha ($7.25 each; $24.50 for set of four). Carrie is a refreshing cotton-candy pink; Miranda, a modern pastel green; Charlotte, innocent lavender, and Samantha, a sizzling hot fuchsia. They are formulated to be free of parabens, toluene and DBP.

More info: www.myjulepshopping.com

Udder Sticks in New Scents



Dr. Hess’s Udder Ointment, North Salt Lake, UT, has added three flavors—pomegranate, mango and vanilla mint—to its Udder Sticks line of healing lip care products. Based on the original recipe, the new balms also include SPF 15 to protect the lips from UV rays.

More info: www.udderointment.com

Herbalife Adds Hand Sanitizer



Herbalife Ltd. has rolled out a botanical-based hand sanitizer in a spray form. The alcohol-, paraben- and triclosan-free spray features a botanical blend of white tea, white water lily, olive and burdock with a fresh mango scent. Herbalife is offering the sanitizer in a 1oz. “on-the-go” size for $5.50.

Leap Organics Releases Line of Bar Soaps



Leap Organics, an organic skin care company based in Cambridge, MA, has launched its first line of tripled-milled organic bar soaps. Available this month, the new bar soaps come in three unique scents, each infused with 100% certified organic essential oils such as lavender, lemongrass, and eucalyptus, which provide soothing, aromatherapy-like effects. The soaps, which are vegan, cruelty-free, and not tested on animals, are housed in packaging that is 100% recyclable and manufactured using 100% wind energy. Packaging is made with 50% post-consumer recycled material and certified by the Forest Stewardship Council (FSC), according to the firm.

More info: www.leaporganics.com

Derma e Adds Targeted Body Wash, Calming Creme



Derma e Natural Bodycare has expanded its Very Clear line with new Problem Skin Body Wash and Flash Relief and Cooling and Calming Crème. Very Clear Problem Skin Body Wash helps blemish-prone skin that may be found on the shoulders, back or chest via a special blend of herbs including tea tree, willow bark, rosewood, lavender and chamomile. The Flash Relief, Cooling and Calming Crème helps ease symptoms associated with hormonal changes during menopause such as hot flashes, night sweats and mood imbalance. This natural soothing formula utilizes black cohosh, wild yam, ginseng, St. John’s wort, menthol, lavender and vitamins C and E. The line also includes new Very Cleansing Scrub.

More info: www.dermae.net

Degree Men’s Adventure AP/Deo Line



Degree Men’s new Adventure line—part of the all-new Adrenaline Series of antiperspirants and deodorants— responds to increases in adrenaline by releasing extra bursts of fragrance when users sweat. To support the launch, the brand has partnered with Discovery Channel, and adventure man Bear Grylls of “Man vs. Wild.” New Degree Adventure will be available in mass market retailers beginning this spring and carries a suggested retail price of $3.72 for the 2.7 oz. size.

Resort Colors Up Next at Essie



Beach bound jetsetters can reach the pinnacle of resort-inspired style with the newest limited-edition collection by Essie. The Resort Collection ($8) was created to mimic the sights and sounds of the world’s most exotic destinations. According to the company, the four colors are must-have accessories for any tropical vacation and the only escape for your hands and feet that doesn’t require a passport. Vibrant and trendy, these bold colors are a must-have accessory for every beach-goer and for those with no vacation plans in sight, they’ll bring a ray of sunny paradise into the day.

More info: www.essie.com

Crest and Oral-B Go 3D



P&G has rolled out the Crest and Oral-B 3D White collection, which is said to clean, whiten and protect—and when the Crest 3D White Professional Effects Whitestrips are used with the rest of the 3D White collection—consumers start seeing results after just one day. The 3-D Collection assortment includes Crest 3D White Professional Effects Whitestrips with Advanced Seal technology ($50 for 20 doses).

Crest 3D White Vivid Toothpaste (5.8oz for $3.75 in Radiant Mint and Refreshing Mint flavors; Crest 3D White MultiCare Whitening Rinse (473ml for $5.89) formulated with hydrogen peroxide and sodium hexametaphosphate; the Oral-B Pulsar 3D White Advanced Vivid Toothbrush ($6.99); and Oral-B Advantage 3D White Vivid Toothbrush ($3.49).

More info: www.3dwhite.com



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