05.26.10
Lander will debut its new line of 64 oz. bubble baths, shampoos and men's and women's body washes at 751 west coast Rite Aid stores this June. The range will feature several new additions created exclusively for Rite Aid, including new label designs and a convenient hand pump.
The move marks the first time the brand's shampoo and body washes are available in a 64 oz. size and the debut of the brand's new Lander Men's body wash.
"These offerings are the best value in the market and fill the increasing consumer demand for high-value products," says James Schmelter, senior vice president of sales for Grand Brands, the Grand Rapids, MI-based company that owns Lander. "In addition to bringing our popular bubble bath back to the west coast, we worked closely with Rite Aid to develop the shampoo and body wash products which offer the same quality and value to consumers."
The entire range of Lander brand products debuting at Rite Aid will be offered in a 64 oz. size. The bubble bath fragrances include Sugared Vanilla, Milk & Honey, Cucumber Melon, and Lavender & Chamomile. The women's body wash scents feature Orange Ginger, Fresh Lavender, Coconut, and Vanilla Creme Caramel, while the men's is available in a Sport or Ocean Scent. The Lander shampoos that will be sold include its Clarifying formula, Cucumber Melon, and Ocean Breeze.
The move marks the first time the brand's shampoo and body washes are available in a 64 oz. size and the debut of the brand's new Lander Men's body wash.
"These offerings are the best value in the market and fill the increasing consumer demand for high-value products," says James Schmelter, senior vice president of sales for Grand Brands, the Grand Rapids, MI-based company that owns Lander. "In addition to bringing our popular bubble bath back to the west coast, we worked closely with Rite Aid to develop the shampoo and body wash products which offer the same quality and value to consumers."
The entire range of Lander brand products debuting at Rite Aid will be offered in a 64 oz. size. The bubble bath fragrances include Sugared Vanilla, Milk & Honey, Cucumber Melon, and Lavender & Chamomile. The women's body wash scents feature Orange Ginger, Fresh Lavender, Coconut, and Vanilla Creme Caramel, while the men's is available in a Sport or Ocean Scent. The Lander shampoos that will be sold include its Clarifying formula, Cucumber Melon, and Ocean Breeze.