06.08.10
It is (almost) game on at the FIFA World Cup—and football fanatics can experience matches in a new way thanks to Eau De Stade, a new “unisex fragrance inspired by scents of the game and South Africa.”
The company behind the very limited launch is Sky+HD, which has tapped Brit pop star Rachel Stevens to promote the new perfume. According to Sky+HD, by releasing the scent of Eau De Stade into their living rooms, fans will be able to create the ultimate “smellovison” experience, via its high-definition coverage of the tournament.
To create the scent, Sky+HD tapped John Bailey of The Perfumers Guild Limited, who combined hints of fresh grass, the leathery scent of a football and the musky odor of dressing room sweat and tears.
"The fragrance not only hits the back of the net with the classic scents of football from around the world, but also the aromas of the host nation. Salty notes have been used to encapsulate the smell of the fresh sea breeze in Cape Town, known as the Cape Doctor, alongside woody, smoky hints to represent the nation’s passion for barbeques, and also Tagette, an essential oil sourced directly from South Africa,” Bailey said in a press release.
Eau De Stade is being sold exclusively at Soccer Scene’s World Cup pop up store in central London for a limited time only.
The company behind the very limited launch is Sky+HD, which has tapped Brit pop star Rachel Stevens to promote the new perfume. According to Sky+HD, by releasing the scent of Eau De Stade into their living rooms, fans will be able to create the ultimate “smellovison” experience, via its high-definition coverage of the tournament.
To create the scent, Sky+HD tapped John Bailey of The Perfumers Guild Limited, who combined hints of fresh grass, the leathery scent of a football and the musky odor of dressing room sweat and tears.
"The fragrance not only hits the back of the net with the classic scents of football from around the world, but also the aromas of the host nation. Salty notes have been used to encapsulate the smell of the fresh sea breeze in Cape Town, known as the Cape Doctor, alongside woody, smoky hints to represent the nation’s passion for barbeques, and also Tagette, an essential oil sourced directly from South Africa,” Bailey said in a press release.
Eau De Stade is being sold exclusively at Soccer Scene’s World Cup pop up store in central London for a limited time only.