10.21.10
In an effort to attract even more consumers, the Procter & Gamble Company is launching the Have You Tried This Yet? initiative, which is said to showcase original products that meet the consumers' everyday needs.
In a national survey conducted in September 2010 among 1,000 nationally representative women in the U.S., 48% state the majority of their daily stress occurs inside their homes, with more than half saying they often feel overwhelmed with all the responsibilities they face in caring for their loved ones, including shopping for all their families' needs.
Furthermore, 73% of women said they are sometimes disappointed with their purchase of household products, describing that approximately 25% fail to live up to expectations. However, 84% of women do like to try innovative products they come across while shopping, and 96% reported they often seek out products for under $20 that can help with household needs.
It's with these women in mind that P&G conceptualized the Have You Tried This Yet? campaign as a means to highlight unique, innovative products that meet the everyday needs of consumers.
"At P&G we are committed to responding to our consumers' needs and providing straightforward solutions for everyday issues," says Nataraj Iyer, associate marketing director P&G U.S. Operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. "The Have You Tried This Yet? initiative offers many of P&G's most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families." Findings also showed, 85% of women felt saving money is one of the most stressful things about being a mom. Additionally, the survey depicted moms found it significantly (75%) harder to manage a household budget, more so than any other responsibility, including raising their children.
Have You Tried This Yet? will be supported through a variety of consumer touch-points. On Sunday, October 31, P&G will distribute a brandSAVER, a complimentary coupon booklet that features more than $113 in savings on the campaign's featured innovative products, in local newspapers throughout the country.
For additional information on the Have You Tried This Yet? campaign, visit www.pgtryit.com.