12.29.10
SaraLeeCorp. has sold its White King and Janola business to Symex Holdings Limited for approximately $50 million. The transaction is anticipated to close during the first quarter of 2011.
The White King and Janola business primarily develops, markets and sells bleach, toilet, laundry and other cleaning products in Australia and New Zealand. In fiscal 2009, this business generated annual sales of approximately $28 million and accounted for approximately 1% of the adjusted operating segment incomeSara Lee’s international household and body care business.
Symex’s Pental Consumer Products Division is Australia’s largest manufacturer of soap, supplying its own brands of Country Life, Natural Selections, Sunlight, Velvet, Knights Castile and Lux Flakes, together with Softly premium wool wash, Huggie fabric softener, Country Homestead wool mix, Sureguard moth and silverfish repellent, Hi Speed iron cleaner and Close Up and Aim toothpastes.