01.17.11
Coty Prestige has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide July 2011.
Walker has been playing Brian O'Conner in "The Fast and the Furious" films, and has also appeared in Clint Eastwood's "Flags of Our Fathers," "Eight Below," "Joy Ride" and "Takers." He will next be seen reprising his role opposite Vin Diesel in "Fast Five," being released this spring.
The agreement is Walker’s first in the fragrance market.<
"Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him," said Francoise Mariez, SVP international European marketing licenses, Coty Prestige.
Walker has been playing Brian O'Conner in "The Fast and the Furious" films, and has also appeared in Clint Eastwood's "Flags of Our Fathers," "Eight Below," "Joy Ride" and "Takers." He will next be seen reprising his role opposite Vin Diesel in "Fast Five," being released this spring.
The agreement is Walker’s first in the fragrance market.<
"Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterize him," said Francoise Mariez, SVP international European marketing licenses, Coty Prestige.