05.11.11
Croda Inc. (Booth No. 307) is rolling out Rejuvasoft, a conditioning system that enables cosmetic chemists to create deep moisturizing systems that are easy to formulate and cost-effective. In a half-head, double-blind study conducted on 49 panelists by a licensed cosmetologist, the Rejuvasoft conditioners performed equally as well as the leading brand conditioner in both wet and dry comb attributes (detangling, wet comb, wet feel, wet sheen, dry comb, dry feel, dry sheen, bounce/body and softness).
Rejuvasoft (INCI: Quaternium 91 (and) cetearyl alcohol (and) behentrimonium chloride (and) myristyl myristate) delivers all of these attributes in an easy-to-use pastille. Cosmetic chemists can create formulas that are as simple as deionized water, Rejuvasoft, preservative and water. The Rejuvasoft is added to the water phase and heated to 75°C. By varying the amount of Rejuvasoft in a formulation from 2-8%, cosmetic chemists can create a wide range of products, including conditioners, detangling sprays, smoothing milks, créme rinses and hair masks.
In addition to being effective, Rejuvasoft is cost-effective, too. Whereas the basic benchmark conditioner composition cost $1.19/kg, the comparable Rejuvasoft conditioner cost $0.79/kg.
More info: www.crodausa.com
Rejuvasoft (INCI: Quaternium 91 (and) cetearyl alcohol (and) behentrimonium chloride (and) myristyl myristate) delivers all of these attributes in an easy-to-use pastille. Cosmetic chemists can create formulas that are as simple as deionized water, Rejuvasoft, preservative and water. The Rejuvasoft is added to the water phase and heated to 75°C. By varying the amount of Rejuvasoft in a formulation from 2-8%, cosmetic chemists can create a wide range of products, including conditioners, detangling sprays, smoothing milks, créme rinses and hair masks.
In addition to being effective, Rejuvasoft is cost-effective, too. Whereas the basic benchmark conditioner composition cost $1.19/kg, the comparable Rejuvasoft conditioner cost $0.79/kg.
More info: www.crodausa.com