06.27.11
Rexam Personal Care Division’s 2nd edition of Glossy Days collection – which added eight flocked-tip applicators – was unveiled at the 2nd Annual MakeUp in Paris Trade Show. According to Rexam, the Glossy Days collection is the first significant lip gloss applicator category advance in years.It was developed with the support of worldwide cross functional teams, including Rexam’s Innovation Center in Chicago, Marketing team in France, and Development team in China and in France.
The eight new Glossy Days entries are designed to appeal to those consumers who appreciate the benefits of lip makeup precision as well as the tactile sensation, but prefer the traditional gesture of the softer, flocked tip with doe foot design.Same as the first edition, which remains available, each of the new flocked applicators has its own unique visual and tactile appeal, for perfect make-up results.
“Research tells us that consumers continually seek out fresh new applicator experiences, such as new shapes that surprise and delight and new textures that bring tactile sensations,” said Carole Grassi, category manager, cosmetics, Rexam Personal Care Division.“This additional collection is designed to offer brand owners unsurpassed differentiation and product excitement – and represents the Rexam value proposition that helps our customers succeed.”
More info: www.rexam.com
The eight new Glossy Days entries are designed to appeal to those consumers who appreciate the benefits of lip makeup precision as well as the tactile sensation, but prefer the traditional gesture of the softer, flocked tip with doe foot design.Same as the first edition, which remains available, each of the new flocked applicators has its own unique visual and tactile appeal, for perfect make-up results.
“Research tells us that consumers continually seek out fresh new applicator experiences, such as new shapes that surprise and delight and new textures that bring tactile sensations,” said Carole Grassi, category manager, cosmetics, Rexam Personal Care Division.“This additional collection is designed to offer brand owners unsurpassed differentiation and product excitement – and represents the Rexam value proposition that helps our customers succeed.”
More info: www.rexam.com