07.12.11
Kao has its China in its sights. Admitting that Kao Corp. hasn't been aggressive enough in China, the chief executive said his main focus is to expand the company's Chinese presence and better than triple sales in the country to ¥100 billion, or more than $1 billion, within five years.
Kao, known for such brands as the Jergens, Bioré and Molton Brown skin-care lines, has lagged far behind global rivals Procter & Gamble Co. and Unilever in the world's fastest-growing market for consumer products.
"We have to change our tactics in China," CEO Motoki Ozaki said
in an interview Tuesday.
in an interview Tuesday.