08.16.11
After posting sales and earnings gains in fiscal 2011, but predicting weaker results in 2012, Estée Lauder CEO Fabrizo Freda told analysts that in 2012 the greatest growth engines will be emerging markets, travel retail and the digital world.
"Additionally, we will give increased focus and investment to the brand-building aspects of freestanding stores," he told analysts.
"Additionally, we will give increased focus and investment to the brand-building aspects of freestanding stores," he told analysts.
According to Freda, the emerging markets will drive much of the growth in prestige beauty, especially China.
"It is the fastest-growing beauty market and holds huge untapped potential. Our sales (there) are climbing rapidly, and it is expected to be our largest Asian affiliate this fiscal year."
Combining digital and growth overseas, is the launch of the Clinique Forecast mobile app program, which debuted in Korea. The app was developed to help keep the user updated on the current weather, UV, pollution and humidity conditions as well as learn condition-relevant skin care tips.
"We wanted to ensure that the products being recommended were relevant to current weather conditions so users could help protect their skin accordingly," explained Emily Culp, VP Global Digital/Consumer Marketing & Media.
"It is the fastest-growing beauty market and holds huge untapped potential. Our sales (there) are climbing rapidly, and it is expected to be our largest Asian affiliate this fiscal year."
Combining digital and growth overseas, is the launch of the Clinique Forecast mobile app program, which debuted in Korea. The app was developed to help keep the user updated on the current weather, UV, pollution and humidity conditions as well as learn condition-relevant skin care tips.
"We wanted to ensure that the products being recommended were relevant to current weather conditions so users could help protect their skin accordingly," explained Emily Culp, VP Global Digital/Consumer Marketing & Media.