10.10.11
Energizer is taking on a new category this fall, rolling out new Glas and Edge flameless candles.
The design of the Energizer Glas Flameless Candle, which the firm says is unlike other flameless candle currently available, combines the candle and holder in one decorative light that casts a warm glow with flicker. Created with a clear-acrylic, round shade and matte black base that houses a convenient four-hour automatic timer, the lights are available in two sizes. Pricing is from $19.99 to $21.99.
Designed for style-conscious consumers Energizer Edge Flameless Candles are encased in a contemporary square silhouette with a white acrylic shade and matte black base. The intelligent touch feature turns the light on and off with the tap of a finger. Utilizing long-lasting LEDs, these 4- and 6-inch lights feature a four-hour automatic timer. The streamlined design combines both the candle and the holder into one light. Pricing from $27.99 to $29.99.
“Tremendous consideration went into the design, features and technology of each of our new lighting systems because we want people to truly experience how lighting can transform a mood, a room and a home,” said Anne Bannister, general manager, strategic ventures at Energizer. “We listened to what consumers want in light and combined that with technology they don’t know is even possible, to create products that exceed their expectations.”
Energizer Holdings, in addition to its well-known battery business, has a sizeable personal care unit that includes Banana Boat and Hawaiian Tropic sun care, Wet Ones wipes and Schick and Wilkinson Sword shaving systems.