12.06.11
Head & Shoulders has unveiled The Good Girlfriend Guide, an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups—and consumers can access it from only one place: Barnes & Nobel's Nook Store.
The initiative started back in July when Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand to end “head-scratching’” behavior by encouraging women across the country to visit the Head * Shoulders for Women Facebook pageto share their girlfriend wisdom.With more than 14,000 entries, the Good Girlfriend Guide combines real women’s advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz and beauty experts Amber Katz, Beauty Blogging Junkie, and Aly Walansky, My Gloss.
The Good Girlfriend Guide, published through Barnes & Noble’s self-publishing platform, PubIt, is available in digital format and exclusively at the book retailer's Nook Store.
“The purpose behind Head & Shoulders’ Good Girlfriend Guide is to give women confidence by arming them with advice from the best experts out there – their own girlfriends,” said April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. “Confidence can come from the simplest of things, from having a great hair day to reaching your pre-baby weight and our girlfriends give us the support and advice to make it happen.”
The initiative started back in July when Head & Shoulders’ girlfriend ambassador, Alyson Hannigan, joined the brand to end “head-scratching’” behavior by encouraging women across the country to visit the Head * Shoulders for Women Facebook pageto share their girlfriend wisdom.With more than 14,000 entries, the Good Girlfriend Guide combines real women’s advice with expert tips from Head & Shoulders celebrity stylist Sunnie Brook Jones, Head & Shoulders dermatologist Dr. Ilyse Lefkowicz and beauty experts Amber Katz, Beauty Blogging Junkie, and Aly Walansky, My Gloss.
The Good Girlfriend Guide, published through Barnes & Noble’s self-publishing platform, PubIt, is available in digital format and exclusively at the book retailer's Nook Store.
“The purpose behind Head & Shoulders’ Good Girlfriend Guide is to give women confidence by arming them with advice from the best experts out there – their own girlfriends,” said April Anslinger, Brand Manager of Head & Shoulders at Procter & Gamble. “Confidence can come from the simplest of things, from having a great hair day to reaching your pre-baby weight and our girlfriends give us the support and advice to make it happen.”