12.20.11
Rob Wallace, managing partner, Wallace Church, will explain
how brand identity design can be quantified during a special HBA Global webinar at 12pm ET on Dec. 20.
The research methodology and its results are irrefutable, according to Wallace Church. The results prove that for every dollar invested, design returns more than 50 times the direct profit of advertising or any other marketing communications effort—all of which can be proven to you!
Sign up now to learn:
• how to structure the process of empirically and unequivocally proving
brand design's ROI;
• how and when design's specific bottom line impact can be isolated from
that of all other marketing communications;
• how to "position" the results to executive management; and
• how to use this information to quantify all design best practices.
More info: http://updates.hbaexpo.com/cgi-bin4/DM/t/eBkf60IIlkl0UbO0IbTN0Ei
how brand identity design can be quantified during a special HBA Global webinar at 12pm ET on Dec. 20.
The research methodology and its results are irrefutable, according to Wallace Church. The results prove that for every dollar invested, design returns more than 50 times the direct profit of advertising or any other marketing communications effort—all of which can be proven to you!
Sign up now to learn:
• how to structure the process of empirically and unequivocally proving
brand design's ROI;
• how and when design's specific bottom line impact can be isolated from
that of all other marketing communications;
• how to "position" the results to executive management; and
• how to use this information to quantify all design best practices.
More info: http://updates.hbaexpo.com/cgi-bin4/DM/t/eBkf60IIlkl0UbO0IbTN0Ei