01.12.12
Executives at Physicians Formula Holdings expect 2012 net sales to rise 7-10% driven by higher sales of color cosmetics as well as larger-than-originally planned expansion of the company's new skin care platform to several new retailers in 2012.
At the same time, driven by increased spending to support the skin care launch, Physicians Formula will increase its brand investment spending in absolute dollar terms, although spending on a percent of net sales basis will remain the same.
The company will announce 2011 results in mid-March.
At the same time, driven by increased spending to support the skin care launch, Physicians Formula will increase its brand investment spending in absolute dollar terms, although spending on a percent of net sales basis will remain the same.
The company will announce 2011 results in mid-March.