02.10.12
Science is a beautiful thing for Freeman Beauty. The company has acquired Eclos and c. Booth, two lines that were developed by Delicious Brands. The terms of the deal were not disclosed. Demeter Group helped facilitate the deal.
With the purchase, Freeman gains access to the plant stem cell technology used in Eclos, as well as the regimen products associated with c. Booth. Eclos is comprised of 12 SKUs, with c. Booth spanning 35.
Freeman has successfully integrated other acquisitions in the past, such as Pssssst! shampoo and Vita-K, retailers noted.
With the purchase, Freeman gains access to the plant stem cell technology used in Eclos, as well as the regimen products associated with c. Booth. Eclos is comprised of 12 SKUs, with c. Booth spanning 35.
Freeman has successfully integrated other acquisitions in the past, such as Pssssst! shampoo and Vita-K, retailers noted.