03.28.12
Guardsman, a furniture care pioneer for nearly 100 years, and TV design star Tracy Hutson, have teamed up to launch the "Stop Cleaning. Start Caring" campaign to rally America's new generation of home enthusiasts to rethink traditional furniture cleaning. In a recent survey, nine out of 10 women admit they either have a basic or no understanding of how to care for their furniture, proving the younger generation doesn't know much when it comes to cleaning and protecting treasured pieces.
To launch the campaign, Guardsman is donating $25,000 to Habitat for Humanity to help build simple and affordable homes in partnership with low-income families. The company is asking consumers to go to Guardsman.com to share a story about his or her favorite piece of furniture. From the stories shared, Guardsman will select a winner to receive a personal design session in their home that includes a $1,500 room re-accessorizing and shopping experience along with a suite of Guardsman products.
With more than 20 signature furniture products, Guardsman offers a comprehensive line of furniture care and repair products to nurture your new and heirloom wood, leather and fabric furnishings.