05.30.12
The Internet and social media have revolutionized the way we perceive the world. To help formulators stay connected with the latest consumer trends, Lubrizol studies three global macro trends related to this electronic revolution, identifies their potential impact on the personal care industry and offers suggestions for participation in these new market opportunities. The interactive presentation will be unveiled at FCE Brazil, May 29-31.
The definition of beauty is impacted by digital globalization. Largely influenced by the exchange and fusion of global trends that encompass local preferences and traditions, beauty can be sophisticated, simple, multicultural and unique all at once. The definition of beauty for one individual will continuously evolve with a consumer's changes in lifestyle, age, values and influences. To further assist formulators in their efforts to tailor formulations to meet these market trends, prototype product formulation recommendations have been developed and are available for hands-on evaluation.
For more information on this trends presentation, to request the presentation or prototype formulations that reflect the three consumer macro trends, or for full technical data, visit www.lubrizol.com/beauty, contact your local Lubrizol representative or join the conversation on Facebook: www.facebook.com/LubrizolPersonalCareTrends.
The definition of beauty is impacted by digital globalization. Largely influenced by the exchange and fusion of global trends that encompass local preferences and traditions, beauty can be sophisticated, simple, multicultural and unique all at once. The definition of beauty for one individual will continuously evolve with a consumer's changes in lifestyle, age, values and influences. To further assist formulators in their efforts to tailor formulations to meet these market trends, prototype product formulation recommendations have been developed and are available for hands-on evaluation.
For more information on this trends presentation, to request the presentation or prototype formulations that reflect the three consumer macro trends, or for full technical data, visit www.lubrizol.com/beauty, contact your local Lubrizol representative or join the conversation on Facebook: www.facebook.com/LubrizolPersonalCareTrends.