06.13.12
Women 2.0, a business network and global media company, has partnered with L’Oréal USA to "foster leadership and innovation at the intersection of the beauty and technology industries," the companies announced.
Together, Women 2.0 and L’Oréal USA “will activate female entrepreneurs and investors in the areas of digital marketing, technology and IT in order to provide the next generation of women in the digital space with recognition, beta testing labs and recruitment opportunities." The offerings are aimed to support women working to establish technology companies that are revolutionizing the beauty industry, according to L'Oréal and Women 2.0.
Together, Women 2.0 and L’Oréal USA “will activate female entrepreneurs and investors in the areas of digital marketing, technology and IT in order to provide the next generation of women in the digital space with recognition, beta testing labs and recruitment opportunities." The offerings are aimed to support women working to establish technology companies that are revolutionizing the beauty industry, according to L'Oréal and Women 2.0.
The technology sector is a vital driver of consistent sustainable economic growth and competition in the US. As emerging companies continue to focus on the creation of beauty-centric technologies, L’Oréal USA will work with Women 2.0 to raise awareness of an underinvested and under-mentored market.
As part of the partnership, Women 2.0 and L’Oréal will initiate the following programs:
• PITCH Conference & Competition: L’Oréal will provide $25,000 and one year of mentorship to the top company as selected by L’Oreal of the Women 2.0 Startup Competition, part of the inaugural New York City PITCH Conference & Competition this Fall, to further develop their business. At PITCH, a diverse pool of finalists will exhibit their business ideas to a team of entrepreneurs and venture and angel investors.
• Founder Friday Boston: Founder Friday is the flagship Women 2.0 networking event that promotes the creation of communities among aspiring and existing entrepreneurs and investors. L’Oreal will sponsor the first ever Founder Friday Boston.
• Founder Friday San Francisco: L’Oréal Women in Digital will also sponsor a Founder Friday San Francisco, the home of the event series, where the brand can capitalize on Women 2.0’s deep seeded entrepreneurial following.