08.09.12
Multi-channel retailer HSN and digital publisher Total Beauty Media Group have partnered to create Total Beauty Collection for HSN, a unique sampling opportunity for consumers.This is extension of TBMG’s Total Beauty Collection sampling program and allows the entrepreneurial publisher to expand beyond the traditional publishing business and to continue to elevate brands in the most relevant way to drive product discovery and engagement among consumers.
Total Beauty Collection for HSN will exclusively feature eight deluxe-sized samples from popular beauty brands, including Lancôme, Amika, Boscia, Carol’s Daughter, intelliWHiTE, LORAC, Prai, and Signature Club A.It will be featured during HSN’s 24-hour on-air beauty event on September 27.
“Total Beauty’s mission is to provide valuable information that empowers women to make educated beauty purchases. The Total Beauty Collection extends that mission by giving women a chance to experiment with new products at a great value,” said Emrah Kovacoglu, CEO of Total Beauty Media Group.“We’re proud to partner with the innovative multi-channel retailer, HSN, and curate a special Collection for consumers to try many of HSN’s highly-acclaimed beauty brands, and in-turn drive higher purchase volume for HSN.”
Total Beauty Collection for HSN will exclusively feature eight deluxe-sized samples from popular beauty brands, including Lancôme, Amika, Boscia, Carol’s Daughter, intelliWHiTE, LORAC, Prai, and Signature Club A.It will be featured during HSN’s 24-hour on-air beauty event on September 27.
“Total Beauty’s mission is to provide valuable information that empowers women to make educated beauty purchases. The Total Beauty Collection extends that mission by giving women a chance to experiment with new products at a great value,” said Emrah Kovacoglu, CEO of Total Beauty Media Group.“We’re proud to partner with the innovative multi-channel retailer, HSN, and curate a special Collection for consumers to try many of HSN’s highly-acclaimed beauty brands, and in-turn drive higher purchase volume for HSN.”