03.05.13
It was a good year for Beiersdorf AG for 2012. Group sales climbed 7.2% to $7.77 billion (6.04 billion euros). Operating profit rose 13.8% to $944.9 million (735 million euros).
According to the company, innovations within the Nivea brand are driving sales. Nivea brand saw growth of 6.4 % worldwide, particularly with Nivea Deo, Nivea Body and Nivea Shower.Eucerin’s revenues increased 6.6%, while luxury line La Prairie’s sales rose 6.1% with the rollout of the Caviar Collection.
According to the company, innovations within the Nivea brand are driving sales. Nivea brand saw growth of 6.4 % worldwide, particularly with Nivea Deo, Nivea Body and Nivea Shower.Eucerin’s revenues increased 6.6%, while luxury line La Prairie’s sales rose 6.1% with the rollout of the Caviar Collection.
Sales for the company’s consumer division rose 7.5% to $6.49 billion (5.05 billion euros).
Sales in North America rose 2.7%, boosted by Nivea Men and Nivea Face. The region comprising Africa, Australia and Asia showed gains of 9.9%.Consumer sales in Europe were almost flat at 0.6%; however, regionally, Eastern European sales rose 8.7%. The division’s sales in Germany also stayed almost level at 0.6%, said reports. The Americas showed gains of 12.6%, with Latin American revenue growth rising 17.7%, driven by Brazil.
“The focus remains on strengthening our brands – first and foremost Nivea – developing innovative products and extending our presence in emerging markets,” said the company’s chief executive Stefan F. Heidenreich.