Melissa Meisel, Associate Editor01.09.14
After over 65 years in business with limited product accessability for consumers, Kryolan is making it easy for consumers and cosmetics artists alike to purchase their favorite beauty products with a quick click of the mouse. The latest creation at the company is an e-commerce launch on http://us.kryolan.com.
The company completely rebranded in 2013, revealing a new look, feel and positioning for the brand under the new slogan, Kryolan: Make-up Is A Science. The rebranding also consisted of new packaging, several product launches and Kryolan’s first ever ProZone at Naimie’s Beauty Center in LA, according to the company.