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35. Combe Inc.

Published July 12, 2011
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35. Combe Inc.

White Plains, NY



Sales: $250 million


$250 million (estimated).

Key Personnel:

Christopher B. Combe, chairman and chief executive officer; Doug McGraime, president and chief operating officer

Major Products:

Hair Care— Just for Men, Grecian 5, Just Five, Just 5 for women. Oral care—Sea-Bond denture care. Men’s grooming—Aqua Velva, Brylcreem, Lectric Shave, The company also sells feminine hygiene products under the Vagisil banner.


The company that Ivan D. Combe founded in 1949 is evolving, as it shed several brands during the past year.In January it completed the sale of its cough and cold and skin care businesses—including brands such as Cepacol, Lanacane, Scalpicin, LiceMD, and Hemoal brands—to Reckitt Benckiser Inc., and found a new home for Odor-Eaters at Blistex.

At the time of the disposal, chairman and CEO Christopher B. Combe, said, “We are very proud of our divested businesses and are excited about the future of these brands.More importantly, these divestitures enable us to increase our company-wide focus on our largest global brands. Our retained brands have strong growth opportunities around the world supported by positive demographic shifts, our leadership positions in these categories, and a pipeline of innovative and potentially game-changing new products.”

Brands left in the fold include some of Combe’s most-well known grooming products like Just For Men, AquaVelva, Grecian 5 and Lectric Shave, as well as Sea-Bond denture adhesive and Johnson’s Foot Soap.

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