02.14.14
Venerable hair care brand Alberto VO5 is getting on the men’s grooming bandwagon, rolling out new VO5 Men's 3-in-One, which combines shampoo, conditioner and body wash.
"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5's secret five-vitamin formula to the male segment," said Nina Riley, VP marketing at High Ridge Brands, owner of Alberto VO5. "VO5's Men's 3-in-1 is a phenomenal product that satisfies men's need for a time-saving, head-to-toe shower experience."
Available in scents such as Ocean Surge and Fresh Energy, VO5 Men's 3-in-1 has a suggested retail price of less than a buck for 12.5 fluid oz, according to High Ridge.
"Consumers love the superior performance and value that VO5 hair care products deliver, and we saw an opportunity to extend VO5's secret five-vitamin formula to the male segment," said Nina Riley, VP marketing at High Ridge Brands, owner of Alberto VO5. "VO5's Men's 3-in-1 is a phenomenal product that satisfies men's need for a time-saving, head-to-toe shower experience."
Available in scents such as Ocean Surge and Fresh Energy, VO5 Men's 3-in-1 has a suggested retail price of less than a buck for 12.5 fluid oz, according to High Ridge.