Consumers’ expectations of what a skin care product might, or should, deliver have dramatically changed, as new formulations, which originated in the world of pharma, have revolutionized skin care, according to Diagonal Reports. Scientific skin care melds the cosmetic with the medical and draws on "alternative" (also known as “natural”) medical traditions, both products and practices, from around the world. In "alternative" medicine the natural and the scientific are not mutually exclusive concepts. This holds true in Asia where the best example of the “natural” is Traditional Chinese Medicine. The Chinese skin care market can draw heavily on acupuncture and a wide range of traditional medical practices. The same pattern is repeated in the West where scientific skin care taps into a long established tradition of Complementary and Alternative Medicine. Consumers in Asia and Europe are familiar with, and open to these product formulations and treatments.Previously these were two totally distinct categories. Scientific skin care democratized the beauty market making types of products and treatments, which had been for the elite, more affordable and widely available. These innovations blurred sales channel and product formats.
According to Diagonal Reports researchers, too many legacy beauty brands have largely ignored the scientific skin care category. They failed to appreciate the sea change in the skin care market. They are still working “within” categories. But it is the innovations from outside the cosmetic box, mainly new and small brands, which are meeting consumers' requirements for effective skin care.
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