Downtown creative hub Made has partnered with Maybelline New York to act as the Official Makeup Partner of Made Fashion Week, presented Sept. 4-10 at Milk Studios. Maybelline New York will provide creative direction, backstage artistry and its innovative range of products for more than 10 Made designers, including Public School, Cushnie Et Ochs, Ostwald Helgason, Olivier Saillard, Kitsuné, Jonathan Simkhai, Maria Ke Fisherman, Peter Som, Chris Gelinas, Zana Bayne and Baja East.
The partners will also introduce the Made for Maybelline Film Project, an innovative video incubator that will enhance the platform of Made Fashion Week’s support of emerging creative talent. The incubator enlists the vision of eight vanguard filmmakers who will use mixed-media techniques to create an experimental 30-second video inspired by the Maybelline New York-driven makeup trends found only at Made Fashion Week.
Additionally, Maybelline New York will host a media lounge in the Penthouse at Milk Studios. The Maybelline New York media lounge will be open to editors, bloggers and influencers for three days and culminate in the exclusive Made for Maybelline Film Project special event, which will be held on Sept. 10 to close out the week.