10.01.14
Vertellus is growing in fabric and home care. Effective Oct. 1, Vertellus is ending its relationship with Ashland who formerly served as the exclusive distributor of Vertellus’ patented PVNO dye transfer inhibitor technology sold under the Chromabond name. Vertellus’ decision to market these products solely under the Reilline resin brand reflects the company’s focus on expanding its chemistries for customers in the fabric and home care sector.
Bradley Buehler, business director for Vertellus’ personal and consumer care products, commented that the transition would allow Vertellus to work more closely and strategically with customers. “The transition to Reilline resins will facilitate an enhanced understanding of customer needs, ultimately helping us deliver more value to customers,” Buehler said. He added that Vertellus would continue to produce the identical dye transfer inhibitor product using the same equipment, processes and manufacturing technologies.
The Reilline name succeeds Chromabond as the premier dye transfer inhibitor for detergent and laundry product manufacturers around the world. As Vertellus continues its role as manufacturer of the popular dye transfer inhibitor, it is also bringing Reilline sales and marketing operations in-house, creating an infrastructure that will support the introduction of additional home and fabric care technologies.
A value-added ingredient in high-performance detergents and laundry care products for more than a decade, the Reilline technology has emerged as a best-performing and cost effective agent for capturing fugitive dyes in the laundry process. Reilline’s dye transfer inhibitors have been broadly accepted by manufacturers of the world’s leading color-safe detergents and the consumers they serve.
Vertellus is introducing the Reilline name and its direct-to-market sales model during the Montreux World Conference on Fabric and Home Care, Oct. 6-9, in Montreux Switzerland.
More info: www.vertellus.com
Bradley Buehler, business director for Vertellus’ personal and consumer care products, commented that the transition would allow Vertellus to work more closely and strategically with customers. “The transition to Reilline resins will facilitate an enhanced understanding of customer needs, ultimately helping us deliver more value to customers,” Buehler said. He added that Vertellus would continue to produce the identical dye transfer inhibitor product using the same equipment, processes and manufacturing technologies.
The Reilline name succeeds Chromabond as the premier dye transfer inhibitor for detergent and laundry product manufacturers around the world. As Vertellus continues its role as manufacturer of the popular dye transfer inhibitor, it is also bringing Reilline sales and marketing operations in-house, creating an infrastructure that will support the introduction of additional home and fabric care technologies.
A value-added ingredient in high-performance detergents and laundry care products for more than a decade, the Reilline technology has emerged as a best-performing and cost effective agent for capturing fugitive dyes in the laundry process. Reilline’s dye transfer inhibitors have been broadly accepted by manufacturers of the world’s leading color-safe detergents and the consumers they serve.
Vertellus is introducing the Reilline name and its direct-to-market sales model during the Montreux World Conference on Fabric and Home Care, Oct. 6-9, in Montreux Switzerland.
More info: www.vertellus.com