10.22.14
In honor of October’s National Bullying Prevention Month, Secret Mean Stinks is kicking off the fourth year of its anti-bullying program, focusing on inspiring and supporting girls directly in their quest to end mean behavior.
To kick off the 2014-2015 school year, Secret Mean Stinks has launched its Nicest. Tour. Ever. in partnership with recording artist and motivational speaker, Keenan West. The tour, which will reach thousands of students through 75 assemblies, combines pop culture-inspired videos, music and dance with Secret Mean Stinks’ and the Cincinnati Children’s Hospital’s proven anti-bullying curriculum to inspire students to take ownership of bringing an end to bullying at their school.
In addition, this year’s Secret Mean Stinks program includes partnership the #GangUpForGood Instagram challenge; “Nicest School in America” competition; second annual Secret Mean Stinks Biggest. Assembly. Ever; and product donation made through the sale of every Mean Stinks product
“With Secret Mean Stinks, we’ve always tried to empower girls to live fearlessly by educating them on how to take a stand against mean behavior, but much of our past work was through teachers, parents and guidance counselors,” said Janet Allgaier, VP, global personal care. “In speaking with many girls, we’ve learned they need the tools to stop mean behavior themselves since so much bullying is happening online and other places where adults can’t be. That’s what this year’s program is all about.”
The #GangUpForGood Instagram challenge where supporters will contribute one Instagram video saying something nice about a friend, encouraging their friends to pay it forward and add on to the Chain of Nice. Each video will be posted in succession on @MeanStinks throughout the month of October and fans are encouraged to join and create their own videos to add to the chain by using #GangUpForGood.
Secret Mean Stinks will hold its second annual Biggest. Assembly. Ever. in January, bringing students across the nation together to resolve to stand up against bullying in one live-streaming assembly. With a goal of 1,000 participating schools, the assembly will feature West as host and performer, special appearances and the debut of West’s custom-created Mean Stinks anti-bullying song, with lyrics taken straight from fan messages submitted via social media.
To kick off the 2014-2015 school year, Secret Mean Stinks has launched its Nicest. Tour. Ever. in partnership with recording artist and motivational speaker, Keenan West. The tour, which will reach thousands of students through 75 assemblies, combines pop culture-inspired videos, music and dance with Secret Mean Stinks’ and the Cincinnati Children’s Hospital’s proven anti-bullying curriculum to inspire students to take ownership of bringing an end to bullying at their school.
In addition, this year’s Secret Mean Stinks program includes partnership the #GangUpForGood Instagram challenge; “Nicest School in America” competition; second annual Secret Mean Stinks Biggest. Assembly. Ever; and product donation made through the sale of every Mean Stinks product
“With Secret Mean Stinks, we’ve always tried to empower girls to live fearlessly by educating them on how to take a stand against mean behavior, but much of our past work was through teachers, parents and guidance counselors,” said Janet Allgaier, VP, global personal care. “In speaking with many girls, we’ve learned they need the tools to stop mean behavior themselves since so much bullying is happening online and other places where adults can’t be. That’s what this year’s program is all about.”
The #GangUpForGood Instagram challenge where supporters will contribute one Instagram video saying something nice about a friend, encouraging their friends to pay it forward and add on to the Chain of Nice. Each video will be posted in succession on @MeanStinks throughout the month of October and fans are encouraged to join and create their own videos to add to the chain by using #GangUpForGood.
Secret Mean Stinks will hold its second annual Biggest. Assembly. Ever. in January, bringing students across the nation together to resolve to stand up against bullying in one live-streaming assembly. With a goal of 1,000 participating schools, the assembly will feature West as host and performer, special appearances and the debut of West’s custom-created Mean Stinks anti-bullying song, with lyrics taken straight from fan messages submitted via social media.