03.04.15
Scottsdale, Arizona-based body treatment brand Whish Beauty is expanding its presence at Ulta. The company will be all 765 US stores by March 15.
“We are thrilled to expand our distribution in such a large way with a retailer as respected as Ulta Beauty,” said Whish Beauty founder Jesse Werner. “Ulta’s strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the Ulta Beauty family. We look forward to providing their customers with products that not only feel great, but also treat the skin in an effective way.”
“The national launch of Whish at Ulta Beauty reflects our on-going commitment to offer the innovative products our guests have come to expect,” said Janet Taake, Ulta Beauty chief merchandising officer. “We are excited to introduce Whish’s extensive, solution-oriented range because it truly meets the needs of our guests looking for an elevated body care experience.”
In celebration of the partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at Ulta Beauty and will launch its signature collection of hero SKUs—inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel—in an exclusive Blue Agave flavor.
“We are thrilled to expand our distribution in such a large way with a retailer as respected as Ulta Beauty,” said Whish Beauty founder Jesse Werner. “Ulta’s strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the Ulta Beauty family. We look forward to providing their customers with products that not only feel great, but also treat the skin in an effective way.”
“The national launch of Whish at Ulta Beauty reflects our on-going commitment to offer the innovative products our guests have come to expect,” said Janet Taake, Ulta Beauty chief merchandising officer. “We are excited to introduce Whish’s extensive, solution-oriented range because it truly meets the needs of our guests looking for an elevated body care experience.”
In celebration of the partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at Ulta Beauty and will launch its signature collection of hero SKUs—inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel—in an exclusive Blue Agave flavor.