06.17.15
eSalon is adding a subscription service. With ‘The Match-Up’ clients will receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs.
“Most people struggle to find the right products for their hair. We wanted to make finding the perfect products easy and affordable for everyone,” said Francisco Gimenez, eSalon CEO and co-founder. “With The Match-Up, eSalon continues to bring salon expertise directly to clients with the help of our proprietary algorithm and network of in-house stylists.”
According to Gimenez, the Match-Up “even gets smarter with each client interaction--continually perfecting product recommendations through feedback, stylist input, and consumer behavior. We’re excited for eSalon to be a one-stop shop for everything from hair care and styling essentials to our custom ‘Made For You Hair Color.’”
eSalon contends its subscription service will be unique due to its ability prescribe and tailor a personalized experience for each client. Each box is created based on a personalized hair survey and proprietary algorithm that factors in hair type, hair concerns, styling goals, product use habits, and personal preferences. The Match-Up also incorporates client feedback and "accounts for the intelligent replenishment of past purchases," it said.
For $30 plus shipping, users will get a curated box of three full-sized products from eSalon’s entire line of hair care, styling, and brow products.
“Most people struggle to find the right products for their hair. We wanted to make finding the perfect products easy and affordable for everyone,” said Francisco Gimenez, eSalon CEO and co-founder. “With The Match-Up, eSalon continues to bring salon expertise directly to clients with the help of our proprietary algorithm and network of in-house stylists.”
According to Gimenez, the Match-Up “even gets smarter with each client interaction--continually perfecting product recommendations through feedback, stylist input, and consumer behavior. We’re excited for eSalon to be a one-stop shop for everything from hair care and styling essentials to our custom ‘Made For You Hair Color.’”
eSalon contends its subscription service will be unique due to its ability prescribe and tailor a personalized experience for each client. Each box is created based on a personalized hair survey and proprietary algorithm that factors in hair type, hair concerns, styling goals, product use habits, and personal preferences. The Match-Up also incorporates client feedback and "accounts for the intelligent replenishment of past purchases," it said.
For $30 plus shipping, users will get a curated box of three full-sized products from eSalon’s entire line of hair care, styling, and brow products.