01.14.16
Perfect Corp. and Ardell have announced that they will feature Ardell’s false lashes in YouCam Makeup, allowing beauty enthusiasts to virtually try on a variety of eyelash styles. This is the first “try before you buy” offering for lashes in YouCam Makeup, allowing users to explore the app’s virtual showroom and use YouCam Makeup’s live Makeup Cam feature to select the style and then purchase directly from the app via Ardell’s retail partners.
“Perfect Corp. is excited to partner with the premier lash brand Ardell to deliver the latest products and styles to their discerning customers,” said Alice H. Chang, CEO of Perfect Corp. “YouCam Makeup is the ideal interactive platform for beauty lovers around the world to experiment with a variety of Ardell lash styles and find the perfect pair to achieve their desired makeover look.”
“As they say, a picture is worth a thousand words, and we believe that to be very true when it comes to choosing lashes,” says Terri Cooper, EVP at American International Industries, which owns Ardell. “By partnering with YouCam Makeup, consumers can now virtually ‘try on’ lashes, ensuring they love the look before they buy. Visually, it removes the question of if this lash will look good on them, taking the consumer directly from inspiration to gratification.”
The YouCam Makeup is available for free download on the App Store and Google Play.
“Perfect Corp. is excited to partner with the premier lash brand Ardell to deliver the latest products and styles to their discerning customers,” said Alice H. Chang, CEO of Perfect Corp. “YouCam Makeup is the ideal interactive platform for beauty lovers around the world to experiment with a variety of Ardell lash styles and find the perfect pair to achieve their desired makeover look.”
“As they say, a picture is worth a thousand words, and we believe that to be very true when it comes to choosing lashes,” says Terri Cooper, EVP at American International Industries, which owns Ardell. “By partnering with YouCam Makeup, consumers can now virtually ‘try on’ lashes, ensuring they love the look before they buy. Visually, it removes the question of if this lash will look good on them, taking the consumer directly from inspiration to gratification.”
The YouCam Makeup is available for free download on the App Store and Google Play.