11.13.18
SalonCentric has been tapped to distribute Fatboy Products, the collection of unisex hair care products created by Grammy-Award nominated musician Tyson Kennedy.
SalonCentric is one of the largest wholesale salon and beauty supply distributors of professional products in the US.
"We are looking to meaningfully accelerate our growth by expanding our reach to new salon customers through our distribution with SalonCentric and State|RDA," stated Kennedy, who is co-founder of Fatboy and co-owner of Cutler Brooklyn. "SalonCentric is incredibly experienced with a proven track record. We loved their strategic approach and the time they took to really get to know and understand us."
Fatboy, based in Brooklyn, NY, was profiled earlier this year in this Happi online exclusive.
The unisex brand includes a range of eight core products including Perfect Putty, Spray Putty, Water Wax, Styling Cream, Sea Salt Pomade, Daily Hydrating Shampoo and Daily Hydrating Conditioner Fatboy’s newest SKU is Tacky Oil.
"SalonCentric strategically identifies brands who are unique, innovative, fun and exciting – brands who take a different approach to creating and marketing their products, while also focusing on the professional side of the business," said Steve Orzel, vice president of merchandising and planning for SalonCentric. "Fatboy fits this profile; we are excited to partner with them because they have their fingers on the pulse of stylists, artists and the hair styling community."
Fatboy is available now at saloncentric.com and fatboyhair.com
SalonCentric is one of the largest wholesale salon and beauty supply distributors of professional products in the US.
"We are looking to meaningfully accelerate our growth by expanding our reach to new salon customers through our distribution with SalonCentric and State|RDA," stated Kennedy, who is co-founder of Fatboy and co-owner of Cutler Brooklyn. "SalonCentric is incredibly experienced with a proven track record. We loved their strategic approach and the time they took to really get to know and understand us."
Fatboy, based in Brooklyn, NY, was profiled earlier this year in this Happi online exclusive.
The unisex brand includes a range of eight core products including Perfect Putty, Spray Putty, Water Wax, Styling Cream, Sea Salt Pomade, Daily Hydrating Shampoo and Daily Hydrating Conditioner Fatboy’s newest SKU is Tacky Oil.
"SalonCentric strategically identifies brands who are unique, innovative, fun and exciting – brands who take a different approach to creating and marketing their products, while also focusing on the professional side of the business," said Steve Orzel, vice president of merchandising and planning for SalonCentric. "Fatboy fits this profile; we are excited to partner with them because they have their fingers on the pulse of stylists, artists and the hair styling community."
Fatboy is available now at saloncentric.com and fatboyhair.com