02.07.19
Beauty is big business. Kory Marchisotto will oversee marketing, creative, innovation, and direct-to consumer for e.l.f. globally as its new chief marketing officer. Bringing more than 20 years of experience to the role, she will lead the team in building on e.l.f.’s unique position while exploring innovative ways to increase consumer engagement and accelerate e.l.f.’s growth. Marchisotto will leverage e.l.f.’s strengths and consumer focus, while further differentiating the e.l.f. brand and articulating the power behind its mission to make luxurious beauty accessible for all.
Marchisotto’s beauty experience spans across a diverse portfolio of brands, business models and distribution channels. She joins e.l.f. from Shiseido Americas, where she served most recently as senior vice president, US Marketing, for its bareMinerals brand. Prior to bareMinerals, Marchisotto spent 16 years in Shiseido’s Beauty Prestige Group, supporting Shiseido’s growth through strategic brand portfolio management, new brand integration, and multi-channel business development.
Marchisotto started her beauty career holding marketing and sales roles at both Puig and LVMH.
Marchisotto’s beauty experience spans across a diverse portfolio of brands, business models and distribution channels. She joins e.l.f. from Shiseido Americas, where she served most recently as senior vice president, US Marketing, for its bareMinerals brand. Prior to bareMinerals, Marchisotto spent 16 years in Shiseido’s Beauty Prestige Group, supporting Shiseido’s growth through strategic brand portfolio management, new brand integration, and multi-channel business development.
Marchisotto started her beauty career holding marketing and sales roles at both Puig and LVMH.