02.12.19
Clairol is introducing what it calls a "solution that keeps roots looking fresh at every stage of the coloring cycle." New Clairol Root Touch-Up Color Blending Gel fulfills a previously unmet consumer need—a solution between one-wash temporary solutions and permanent root touch-ups, according to the mass market hair color brand which is part of Coty.
The brand’s new semi-permanent formula for first grays and last-minute roots emergencies doesn’t need to be reapplied after every wash. The formula is said to blend seamlessly into existing color and gradually fades after 10 washes.
The reusable color blending gel features a simple brush-on formula, allowing consumers to quickly spot-treat first grays and color regrowth in 10 minutes. The formula, which requires no mixing and comes in a package with a twist and lock cap, is available in 6 shades.
The brand’s new semi-permanent formula for first grays and last-minute roots emergencies doesn’t need to be reapplied after every wash. The formula is said to blend seamlessly into existing color and gradually fades after 10 washes.
The reusable color blending gel features a simple brush-on formula, allowing consumers to quickly spot-treat first grays and color regrowth in 10 minutes. The formula, which requires no mixing and comes in a package with a twist and lock cap, is available in 6 shades.