06.05.19
Big news at Olay! Beginning in October 2019 and running through the end of the year, Olay will offer its best-selling Olay Regenerist Whip moisturizer with a refill pod that fits right in the jar. This refillable Olay Regenerist Whip package will be available in the US and the UK on Olay.com.
According to the company, if this pilot program is adopted, and the brand moved a significant portion of Olay Regenerist Whip jars to refillable pods (e.g. 5MM jars' worth), then the brand would save more than 1,000,000 lbs of plastic!
Associate Director of Brand Communications, Global Skin and Personal Care Brands at P&G Anitra Marsh, who leads the global sustainability task force for those categories, commented, “The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable Olay Regenerist Whip package is the first step of that journey. It’s really important for us to get it right because only then can we bring this concept to market at scale.”
According to the company, if this pilot program is adopted, and the brand moved a significant portion of Olay Regenerist Whip jars to refillable pods (e.g. 5MM jars' worth), then the brand would save more than 1,000,000 lbs of plastic!
Associate Director of Brand Communications, Global Skin and Personal Care Brands at P&G Anitra Marsh, who leads the global sustainability task force for those categories, commented, “The ultimate goal is to find and adopt many more sustainable packaging solutions, and the refillable Olay Regenerist Whip package is the first step of that journey. It’s really important for us to get it right because only then can we bring this concept to market at scale.”