Happi Staff10.10.19
This month Kao Corporation is launching the Curél face care range in the United Kingdom and United States. The launch is expected to grow the brand and strengthen its position in both Japan and overseas by extending thoroughly researched Curél technologies for the care of dry, sensitive skin.
Kao is looking to strengthen the global strategy for the brand and expand the number of customers in the sensitive skin care market worldwide. In the UK, the face care line will initially be sold from around a hundred Boots stores and the Boots online shop. The USA launch, likewise, will start from around four hundred Ulta Beauty stores and the Ulta online shop. Kao marketers will be spreading awareness of the Curél brand through influencers and online campaigns, and enticing new customers to brick-and-mortar and online shops.
Items to be introduced:
Kao is looking to strengthen the global strategy for the brand and expand the number of customers in the sensitive skin care market worldwide. In the UK, the face care line will initially be sold from around a hundred Boots stores and the Boots online shop. The USA launch, likewise, will start from around four hundred Ulta Beauty stores and the Ulta online shop. Kao marketers will be spreading awareness of the Curél brand through influencers and online campaigns, and enticing new customers to brick-and-mortar and online shops.
Items to be introduced:
- Makeup Cleansing Gel
- Foaming Facial Wash
- Moisture Facial Lotion Enrich
- Moisture Eye Zone Essence
- Moisture Facial Milk
- Intensive Moisture Facial Cream
- Trial Kit Enrich